Brand Holdings Announces Growth Equity Investment in Knockaround Sunglasses

PITTSBURGH, March 14, 2022 /PRNewswire/ — Brand Holdings, LLC, a holding company focused on acquiring direct-to-consumer e-commerce businesses and emerging brands and backed by consumer-focused investor T-street Capital and investor of family office Kidd & Co., today announced that it has made a growth equity investment in high-growth consumer sunglasses brand, Knockaround. Situated at San Diego, California and founded in 2005 by Adam MoyerKnockaround is a disruptor in the branded eyewear market and one of the leading innovators, designers and manufacturers of stylish and affordable sunglasses and other accessories.

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Knockaround has grown into a lifestyle brand with a wide assortment of non-prescription eyewear that includes polarized sunglasses, blue light blocking eyewear, ski and snowboard goggles and a custom designed eyewear program. Knockaround’s focus on creativity and authenticity along with building a culture around the brand has established a loyal fan base, positioning the company to achieve accelerated growth and realize its vision of becoming the leading brand of sunglasses for consumers and athletes around the world.

Adam Moyer, Founder and CEO of Knockaround, said, “Knockaround has established and grown a fun and functional brand of sunglasses for consumers around the world by being both creative and affordable. Moyer added, “We are excited to bring Brand Holdings’ experience and expertise in developing emerging consumer brands. It is clear that the CEO of Brand Holdings, Jeff Hennion, and his team, share a passion for Knockaround and truly support our strategy and vision for the future. We look forward to a successful partnership as we continue to expand Knockaround’s distribution across retail and e-commerce channels.”

Jeffrey R. HennionChairman and CEO of Brand Holdings, who will become CEO of Knockaround as part of this transaction, added, “The Knockaround brand fits perfectly into Brand Holdings’ family of emerging brands, and there is a huge opportunity to leverage of Brand Holdings’ infrastructure, including sales, marketing and operations, to truly accelerate the growth and distribution of Knockaround’s products. What Adam has created in Knockaround is unrivaled in the space, and I look forward to developing it alongside him and his team.

Dale CheneyGeneral Partner of T-street, said, “We believe we will continue to see strong growth trends in the active lifestyle and outdoor markets, and the Knockaround brand has been successful in capturing consumer passion for the style and affordability.”

Gerry DeBiasipartner at Kidd & Co., said, “We are thrilled to partner with such an incredible founder in Adam Moyeras well as the exceptional team he has assembled at Knockaround, to expand the product offering and build Knockaround into a leading consumer brand.”

About Brand Assets
Brand Holdings, LLC, is a holding company focused on acquiring DTC e-commerce companies and emerging brands in the areas of health and wellness, active lifestyle, sports nutrition, beauty and functional foods, and other categories. Brand Holdings is backed by consumer-focused growth equity fund, T-street Capital and Kidd & Co., and led by industry veteran, Jeff Hennion. The holding company currently operates the Dr. Emil Nutrition, Simple Botanics, Healthy Skoop and Knockaround e-commerce brands.

About Knockaround
Knockaround is the original and affordable sunglasses company of San Diego, founded by Adam “Ace” Moyer in 2005. Focused on durable tints that are both practical and stylish, Knockaround offers high-quality sunglasses that won’t break the bank. Knockaround has grown to offer many different frame styles in a wide range of colors, as well as special limited edition releases, collaborations, and an interactive “make your own” custom sunglasses store. Knockaround sunglasses have been featured on GQ, US Weekly and The Today Show, and have been worn by countless celebrities including Matthew McConaughey, John Mayer, Natalie Portman, Snoop Dogg and John Legend. For more information, visit or follow (@knockaround) on instagram, Facebookand Twitter.

About T-street Capital
T-street is an independent investment firm whose primary mission is to partner with founders and management teams to support the growth and strategic development of small and medium enterprises focused on emerging consumer product brands. The team has a diverse background in consumer investing and operational expertise that can be useful in providing a flexible, tailored equity solution for accelerated expansion. T-street’s consumer-focused categories include Food & Beverage, Health & Wellness, Active Lifestyle, Fitness & Nutrition, Leisure & Entertainment, and Beauty & Wellness. personal care. T-street was founded in 2013 by the general partner, Dale Cheney. For more information on T Street, please visit

About Kidd & Company
Kidd & Company, LLC (KCO), based in Old Greenwich, Connecticut, is the private equity investment arm of the Kidd Family Office. KCO traces its roots back to 1976 when the company’s founding partner, William Kidd, made its first private equity investment. Today, KCO sponsors control equity investments in the lower middle market where the complementary skills and experience of corporate partners can be applied to create significant value over time. KCO implements its thesis-driven approach to drive above-market revenue and earnings growth, both organically and through accretive acquisitions. The diversity of skills of the company’s partners allows KCO to bring its expertise in management, operations, sales and marketing, corporate finance and mergers and acquisitions to significantly increase the total value of its investments. For more information, visit



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