Flywheel Software Announces Growth Capital Investment from Jordan Company to Scale No-Code Data Enablement Platform

Investment Accelerates Flywheel Software’s Mission to Turn Data Warehouses into Engines of Growth

NEW YORK, May 4, 2022 /PRNewswire/ — Flywheel Software (“Flywheel”) today announced a growth capital investment from The Jordan Company (“TJC”), a private equity firm, and the launch of its data without code.

flywheel software

Flying is a leading enterprise data enablement platform that powers the growth of innovative companies like Google, NASCAR, and Mercari. Flywheel’s platform allows customers to enable first-party customer data in their Modern data stack directly into marketing, sales and customer service destination. With the launch of its no-code data activation platform, Flywheel has disrupted traditional Customer Data Platforms (CDPs) with a radical new approach that enables its customers to fully activate data in their data warehouses. data. Now, first-party customer data can be responsibly and securely activated in minutes. The partnership with TJC will accelerate the growth and development of Flywheel’s platform with the goal of further simplifying the data activation process for its enterprise customers as they seek to drive revenue growth.

“Over the past eighteen months, we’ve seen a major shift as our enterprise customers move toward the modern data stack and away from CDPs,” said Chris Sell, co-CEO at Flywheel. “Flywheel is uniquely designed to transform our customers’ enterprise data warehouses into engines of growth. The launch of our no-code data enablement platform is just the beginning. Our vision is to enable enterprises data-driven organizations to enable first-party data intelligently and responsibly no matter where they live to drive trajectory-changing growth.”

For more than four decades, TJC has enabled companies and their management teams to accelerate strategic growth initiatives. TJC’s investment and guidance will allow Flywheel to further support its customers and partners, and invest in bringing automated intelligence to Flywheel’s no-code data activation platform.

“We are very happy to partner with a fast growing company like Flywheel,” said Eion Hu and Brad Wilford, Partners at TJC. “From its distinguished management team to its cutting-edge platform, Flywheel is leading the way in the market, providing customers with the smartest and easiest way to target customer segments.”

“As a company started to date, this investment marks a turning point for the Flywheel team,” remarked David Joosten, co-CEO at Flywheel. “We are extremely grateful to our customers and partners who have supported us every step of the way, and we are especially excited to scale our engineering, product and go-to-market teams to meet the demand we are seeing from the share of data-driven companies.”

Kirkland & Ellis served as legal counsel for TJC and Lumos Partners served as financial advisor. Snell & Wilmer acted as legal advisors to Flywheel Software.

About Flywheel Software
flywheel software, is a no-code data activation platform designed for enterprises. We transform data warehouses and data lakes into growth engines. Founded by former Googlers, Flywheel’s no-code interface democratizes the ability to enable customer data on any destination in minutes. Flywheel has offices in New York, Chicago, Toronto, San Franciscoand is hiring. For more information visit:

About TJC
TJC, founded in 1982, is a middle-market private equity firm that has raised funds with initial capital commitments in excess of $19 billion with a 40-year track record of investing and helping to grow many businesses across a wide range of industries, including diversified industries; Technology, Telecom & Utility; Logistics and Supply Chain and Consumer Goods and Healthcare. The senior investment team has been investing together for over 20 years and is supported by the operations management group, which was established in 1988 to initiate and support operational improvements in portfolio companies. TJC has offices in New York, Chicago and Stamford. For more information visit:

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