UBP partners with CRUX to strengthen its equity investment offering in Asia

Union Bancaire Privée (UBP) has forged a Alliance with London-based boutique investment manager CRUX Asset Management to bolster its Asian equity investment offering.

As part of this partnership, CRUX will advise UBP on its Asian equity funds and mandates.

In addition, the Swiss private bank will offer Asian investors exclusive access to equity products provided by CRUX.

Nicolas Faller, co-CEO of UBP Asset Management, said: “The dynamism and growth potential of Asian markets stand out globally.

“We are therefore delighted to partner with CRUX as we accelerate the expansion of our asset management in the region. This partnership allows us to offer our clients the best actively managed strategies.

Founded in 2014, CRUX has three main equity teams focused on Europe, the UK and Asia. The company manages approximately £1.7 billion in assets.

Last September, CRUX recruited Ewan Markson-Brown and Damian Taylor to expand its equity business in Asia.

Karen Zachary, CEO of CRUX Asset Management, said, “The rapid adoption of new technologies, a burgeoning middle class and the financialization of Asian economies have created a rich and diverse opportunity full of change and underappreciated growth.

“Through this partnership and our commitment to bottom-up, high-conviction stock picking, with an in-depth knowledge of capital growth opportunities in Asia, our highly experienced investment team is positioned to attract and serve new customers in the region.

UBP reported an increase in assets under management in 2021, driven by inflows of $6.2 billion (5.7 billion francs).

Last year, the company agreed to buy the wealth management business of Danske Bank in Luxembourg.

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